Professor. DharmaKeerthi Sri Ranjan

Sino-centric: socio-culture, economic development, and the growth of potentiality of economic integration.   Abstract Professor Dharmakeerthi Sri Ranjan Department of Mass Media  Sri Palee Campus,  University of Colombo, Sri Lanka. China has been strengthening their structural transformations determining the large population and their cultural traditions from the ancient period of time despite the endless power influences and challenges coming from the outer world. The economy and the power of the products have increasingly been developing into a service-oriented status, different from the basis of the agricultural manufacturing process. Realizing the opportunities for exports and the process of liberalization and their neoclassical frameworks of the immense economic and social development approaches, they have been emerging with market-friendly labor, with generated outputs and policies strengthening the impact on the regional economies and other service sectors. The outbound inve

Dr. Dharma Keerthi Sri Ranjan  Faculty of Mass Media / Center for Media Research (CMR),  Sri Palee Campus, University of Colombo,  Horana, Sri Lanka.  ranjan@spc.cmb.ac.lk / ranjan2007@gmail.com  Abstract:  The concepts of semiotics and visual communication in the media landscape have become popular themes in the 21st century. These have formed a new conceptual and theoretical frame as a new carrier in the field of social sciences. The masses experience the world predominantly through perspectives. Unique power of the vision of the man constructs the visual perception through worldly matters and discerns the meaning and notices the differences between them. Signs and symbols are influential in visual communication and they can be described denotatively and connotatively. Syntactic, semantic and pragmatic are the main theoretical aspects of semiotics. The conventional masses have to engage in a contradictory mission since the inception of modern visual communication