Skip to main content
Media Influence on the Attitudinal Changing of the Present Monastic Buddhist Monk in Sri Lanka.
Dr. Dharmakeerthi Sri Ranjan
Faculty of Mass Media / Center for Media Research (CMR)\
 Sri Palee Campus, University of Colombo,
Horana, Sri Lanka.
ranjan@spc.cmb.ac.lk / ranjan2007@gmail.com

Abstract:
Theravāda Buddhism, also called Vinaya, is composed of hundreds of rules in vignette form in Sri Lankan society that regulate the lives of a fourfold community, monks, nuns, laymen and ,laywomen. The individual unconditional renunciation is the basis for the Buddhist deliberation, as well as the distinction between the worldly and the supermundane. So, communal stipulations are not absolutely insignificant but are secondary to individual freedom and religiously less meaningful. Though the Buddhist monastic renounced secular affairs, society has never completely been segregated from the local, social and material issues. As such, social, technological and media formations have enormously influenced the understanding of the material world   from the center to periphery world. This has menaced the ecclesiastic affairs and attitudes of monks that establish their morality on the ground of convention. Though the Buddhist monks seek to maintain non-attachments, media programs have found an audience with these men and women and subsequently created a type of attachment. Though the basic principles are unchanged, practices of the Buddhist monks are evolving towards the modern material context as a result of the heavy media influence on the Buddhist monastery in Sri Lanka.

Key words:   Buddhist Monastery, Media Influence, Attitudinal Change, Monks, Environment

Popular posts from this blog

The Ideological Impact of Postmodern Media in the Process of Structuring Hyperreality in the Consciousness of Rural Masses (A Case Study in Sri Lanka).

Dr. Dharma Keerthi Sri Ranjan, G. D.  Head, Department of Computer Studies / Center for Media Research,  Senior Lecturer, Department of Mass Media, Sri Palee campus, University of Colombo,  Sri Lanka.  ranjan2007@gmail.com / ranjan@spc.cmb.ac.lk Abstract: The main aim of this paper is to discuss the social changes and challenges that the rural masses face, brought by the postmodern aspect of the global media. The macro and micro level perspective of this research shows the evidence of cultural dominance of the postmodern features of the media and the media imperialism. According to the evidence of this research, the postmodern aspect of media has been influencing the perception, all the behavioral patterns of the masses and the social structure of Sri Lanka at micro and macro level. Accordingly, this result shows that this influence has not been confined to the customs, traditions, languages, material artifacts, and the entire body of the myths, legends,...
Read more

Sino-centric: socio-culture and economic development and growth of potentiality of Economic Integration.

Sino-centric: socio-culture, economic development, and the growth of potentiality of economic integration.   Abstract Professor Dharmakeerthi Sri Ranjan Department of Mass Media  Sri Palee Campus,  University of Colombo, Sri Lanka. China has been strengthening their structural transformations determining the large population and their cultural traditions from the ancient period of time despite the endless power influences and challenges coming from the outer world. The economy and the power of the products have increasingly been developing into a service-oriented status, different from the basis of the agricultural manufacturing process. Realizing the opportunities for exports and the process of liberalization and their neoclassical frameworks of the immense economic and social development approaches, they have been emerging with market-friendly labor, with generated outputs and policies strengthening the impact on the regional economies and other service sectors. The...
Read more
INFLUENCE OF THE VISUAL SEMIOTICS OF MEDIA AND THE SOCIO-CULTURAL CHANGES OF THE RURAL MASSES IN SRI LANKA (A SOCIOLOGICAL ANALYSIS) Dr. Dharma Keerthi Sri Ranjan Faculty of Mass Media / Center for Media Research (CMR),  Sri Palee Campus,  University of Colombo,  Horana, Sri Lanka. ranjan@spc.cmb.ac.lk  /  ranjan2007@gmail.com Abstract The concepts of semiotics and visual communication in the media landscape have become popular themes in the 21 st  century. These have formed a new conceptual and theoretical frame as a new carrier in the field of social sciences. The masses experience the world predominantly through perspectives. Unique power of the vision of the man constructs the visual perception through worldly matters and discerns the meaning and notices the differences between them. Signs and symbols are influential in visual communication and they can be described  denotative  and  connotative . Syntactic,...
Read more