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Media Influence on the Attitudinal Changing of the Present Monastic Buddhist Monk in Sri Lanka.
Dr. Dharmakeerthi Sri Ranjan
Faculty of Mass Media / Center for Media Research (CMR)\
 Sri Palee Campus, University of Colombo,
Horana, Sri Lanka.
ranjan@spc.cmb.ac.lk / ranjan2007@gmail.com

Abstract:
Theravāda Buddhism, also called Vinaya, is composed of hundreds of rules in vignette form in Sri Lankan society that regulate the lives of a fourfold community, monks, nuns, laymen and ,laywomen. The individual unconditional renunciation is the basis for the Buddhist deliberation, as well as the distinction between the worldly and the supermundane. So, communal stipulations are not absolutely insignificant but are secondary to individual freedom and religiously less meaningful. Though the Buddhist monastic renounced secular affairs, society has never completely been segregated from the local, social and material issues. As such, social, technological and media formations have enormously influenced the understanding of the material world   from the center to periphery world. This has menaced the ecclesiastic affairs and attitudes of monks that establish their morality on the ground of convention. Though the Buddhist monks seek to maintain non-attachments, media programs have found an audience with these men and women and subsequently created a type of attachment. Though the basic principles are unchanged, practices of the Buddhist monks are evolving towards the modern material context as a result of the heavy media influence on the Buddhist monastery in Sri Lanka.

Key words:   Buddhist Monastery, Media Influence, Attitudinal Change, Monks, Environment

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